Ok so if you made it here to read my second post, thanks for sticking with me. My name is Atlas Sinclair, here’s a friendly emoji 😀. Phase one of my plan to become a writer, starts with this blog, which I’m also turning into a podcast. It’s available now on Spotify.
In the first post we established that the act of writing did not lend itself well to visual media, as in watching someone typing for extended periods of time. This of course being the entertainment equivalent to watching paint dry. This building a world journey is meant to peak behind the curtain somehow of what it takes to become a writer and since we’ve established video as an unsatisfying vehicle, only audio and writing (of course) remains. Plus I’ll be able to post content I am working on in hopes of enticing you to check them out.
I’m pursuing this as if it were the starting of a small business. As such, I’ll build a Patreon Page so that if you’re interested in supporting me you can and in exchange gain access to all my works. It’s available now at patreon.com/AtlasSinclair. I know that I’ll need to do something on social media as a way to promote and market. I’m not on social media in any form so this is going to take some learning on my end to figure out. Instagram seems the most likely candidate. I’m sure I’ll start to explore others. Sometimes you don’t realize a generation gap until it’s staring you right in the face. Well…here it is before me. Social media.
It’s a scarier prospect than I first thought. Hashtags and timelines and posts and reels and likes and…. That generation gap is looking more like a ravine. Ehh! I’m too in my head about it. I need to just push forward.
My tendency is to try and figure out everything for myself. Part of it is a curiosity that I have…I want to learn…I want to do…. And the best way to learn is to do. However, it comes with a time constraint. At this stage, I’m trying to establish this as a small business run in conjunction with my full time job. There’s only so much time and energy in a day so that is going to pose some limitations. At the start, I want to at least lay out some framework for the type of content and marketing I want to implement. I recognize I will probably need to outsource some of this in order to overcome the lacking resource of time.
Additionally, as I’ve started working through this I’m realizing that working on creative content and establishing a marketing strategy are two very different mind sets. As I start to immerse myself in this process, it has become clearer to me why media and production companies have this sort of thing divided up within their organizational structure. It’s more efficient, allows for better focus and specialization. For now at least, I’ll be attempting this as a sole proprietor. And when I’m ready to bring on some help, I’ll have a template, a construct, of what I want that will help me communicate the vision to someone else.
Ultimately, this is about building an opportunity to do the type of work I want to do most often. The keyword there being “work.” I’m under no pretense that this will be easy. It won’t be. But it’s worth it to me. I think the exceedingly hard part here is knowing where best to devote the work energy.
When you have a job, you’ve got a set core of responsibilities that you’re expected to meet. The pathway and outcomes are sort of set up for you. But when you’re trying to build something from the ground up that you’ve never built before, it’s hard to know what you’re doing. And in that ignorance you’re going to make mistakes and burn time on something you likely shouldn’t have. But that is the process and I’m just going to embrace it.
We have a saying at work: “You don’t know what you don’t know.” That’s the zone I’m in right now. I don’t know what I don’t know.
Alright, let’s talk a little bit more about phase one. This will see the release of Boreal Arcana Volume 1: What They Found In The Ice. It marks the beginning of a spiraling conspiracy and reveals to the world that a tremendous amount of discovery has actually been concealed from the general public. Civilization is being steered onto a course of events that few could ever imagine.
The Boreal Arcana is a counter-intelligence agency and my intent with it is as a vehicle to create a series of graphic novels and audio programs that will follow the unraveling conspiracy revealed in what is arguably the biggest data leak of all time.
In the next post I’m going to release the graphic novel and audio story of Boreal Arcana Volume 1: What They Found In The Ice.
I’m actually really excited about this project and I’m looking forward to hearing what you think about it. So stay tuned for the next episode.
We’ll talk again soon. Your friend, Atlas.
Atlas Sinclair 